A technology solution designed purely based on the information found in marketing slicks and Power Point presentations. Marchitecture can be created with no more than a high level understanding of the underlying technology and no attention need be paid to how the solution will actually solve a problem or achieve a desired outcome.
See also: Marchitect
A purveyor of marchitecture. The Marchitect creates a compelling vision of what could be, with little or no regard for what is. Presenting features and capabilities that are planned or being considered, as if they were currently available, is perfectly acceptable when marchitecting a solution. Marchitects are adept at “staying out of the weeds”, because details tend to slow down the sales process. The most seasoned Marchitects carry a bag full of anecdotes to support their vision. As required, marchitects apply FUD (Fear Uncertainty and Doubt) against alternative solutions.
Why is Marchitecture so common?
How to Spot Marchitecture
This is not a dig at sales or presales, most of them do an excellent job but there are marchitects out there wreaking havoc. Once you have purchased a marchitected solution it’s too late. You’ve committed to this path, often you pushed for it! You can’t change course now, so you suck it up and sign off on the additional purchase needed to make it right. After all, they apologized and they’re giving you a great deal right?
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