What does it take to build three companies from zero to $4M ARR, and do it while living abroad and navigating global talent markets?
In this episode, Brian Samson, Founder & Chairman of Plugg Technologies, shares his journey from startup builder to nearshoring expert, connecting U.S. companies with top talent across Latin America. Drawing from his time as an expat in Argentina, Brian offers a grounded, real world perspective on what it actually looks like to build and scale internationally.
We dive into the mechanics of nearshoring, how it works, where founders go wrong, and how to think about labor arbitrage, compliance, currency volatility, and customs. Brian also breaks down the macro trends shaping Latin America today, from tariffs and visas to broader geopolitical shifts, and what they mean for entrepreneurs trying to stay competitive.
Beyond business, this conversation takes a powerful turn into purpose. Brian shares his experience as a foster parent, offering a deeply personal look at leadership, responsibility, and impact beyond the boardroom.
This is a candid, practical, and at times inspiring conversation for founders, operators, and leaders looking to scale smarter and lead better.