Ep.153: Get Google Reviews or Get Left Behind: The Local Marketing Playbook That Works

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Ep.153: Get Google Reviews or Get Left Behind: The Local Marketing Playbook That Works
Jun 3 2026
Ep.153: Get Google Reviews or Get Left Behind: The Local Marketing Playbook That Works
Ep.153: Get Google Reviews or Get Left Behind: The Local Marketing Playbook That Works - Jun 3 2026

 

How does a small six-person family business in Victoria, British Columbia earn more than 775 Google reviews and attract customers from across North America?

In this episode, we sit down with John de Jong, founder of ** Alley Kat Signs and Marketing**, to discuss what it really takes to stand out in today’s digital-first marketplace. With more than 45 years of sales and marketing experience, John shares the lessons he’s learned from corporate leadership roles, award-winning marketing campaigns, and building a highly respected family business.

Key Topics:

  • Building a business with over 775 Google reviews
  • Why online reputation is a competitive advantage
  • Google Business Profile optimization strategies
  • Getting found on Page 1 of Google
  • Lessons from 45 years in sales and marketing
  • Adapting and growing during the COVID era
  • The power of customer trust and local visibility
  • Mentoring entrepreneurs around the world

A practical conversation on how small businesses can use digital tools to create outsized results.

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